AdWords makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.

What Is Google Adwords?

Google Adwords is an internet marketing platform that helps to get your business (online or brick and mortar) exposure. Google uses keywords to help your ads be exposed to the best target audience.
These ads will appear on websites that relate to your keywords. Google will even place your website on their search results if someone searches one of the keywords that pertain to your business.

How Do Use Google Adwords?

Signing up for Google Adwords is pretty simple. All you have to do is log into your business’ Gmail account and proceed to the Adwords section of the website. Here you will be prompted to answer questions about your business and website.
Keep in mind that the keywords you select can make or break your exposure. Select key words that pertain to your business, but don’t have a lot of competition.
Google Adwords will cost you, but the price depends on what package you use. The more you spend the more likely your website will be seen by a wider audience.

How to write Amazing Google AdWords?

Use Keywords To Mirror The Search Query

One of the most common mistakes that we see with PPC accounts is with message match, which is the process of matching your ad content to a specific search query or the link that directs visitors to your landing page.
You see when someone types in a query, they are telling you what they are looking for.
Google Ads allows you to get extremely specific for which queries you want your ad to show up for, so you want to use this to your advantage.
The first step to Google Ads success is using specific keywords in your copy that mirror your target audience’s search query.

Back Up Your Claims With Specific Numbers

Exact figures like 2,512 can improve ad performance over round numbers like 2,500+ because we associate precise details with authenticity.
Therefore, if you’re going to use numerical claims in your Google Ad copy, opt for writing out the whole number, not just a generalized version of it.
For example, you might say:
• 3,987 customers’ lives have changed
• $7,945 saved this month
• 587 proven case studies
Using numbers in your ads can often help you stand out as well!

Include a Call-To-Action (CTA)

A prime reason for placing a Google Ad is to get people to take a particular action.
It may sound crazy, but you have to be very clear about what you want the searcher to actually do next.
What will they get when they click on the ad? What is the next step?
According to Google, keywords such as “purchase,” “order,” or “browse” clarifies what the following steps the target audience should take.
Just remember that your CTA must tie in with your searcher’s end goal and your ad’s URL must deliver relevant content.

Structure Your Ad Copy Around The Searcher’s Desired End Goal

When writing your Google Ads text, consider your target audience’s end goal. In other words, what do they ultimately want to accomplish and how can your product or service help them do this?
Advertisers often get lost in the weeds with what their product is – advertising the product itself vs. the end result.
Instead, ask yourself what the customer is actually trying to achieve and include that in your ads!
By structuring your ad copy around your target customer’s needs, you instantly stand out from the sea of surrounding generic ads.

Keep It Personal By Writing ‘You’

A common mistake that we see in writing ads is the advertiser talking about themselves.
The truth is that searcher isn’t there to learn about you – they are there to solve THEIR problem, so you should speak to them specifically.
When it comes to writing successful Google ads text, it’s all about ‘you’ (well, them).
Remember how we mentioned that great ad copy focuses on your customer’s needs?
This is achieved by personalizing your ads and referring directly to the reader (you, you’re), rather than talking about yourself as a company (I, we, our).

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